Placeholder helped to re-brand the direct consumer funiture brand aimed at make clever, uncompromising furniture. Our challenge set out to create sophisticated visual and clear experience and evolve from original branding.
We did user-first approach based on data and voice to make UX shopping experience smoothly.
Over the past year, we have overseen all funiture company photography and video are using too clean set up and prop out at photo studio with professional models. Our approach is using real New Yorker at their real apartmentto show how Burrow's couch adapt on each personality and various interior styles.
WHAT WE DID
hair stylist:Dennis Devoy
make up artist:Campbell Ritchie
creative producer:Liane Pavilonis