After the success of the Plastic Paper book, we knew we wanted to continue creating ever more ambitious projects related to sustainability and design. We discovered the perfect opportunity to take advantage of the creative platform we created with Plastic Paper after we learned the details of the New York State bag ban.
Unfortunately, the ban is full of loopholes, exceptions, and light enforcement. But we saw this as an opportunity to create a planet-friendly alternative that maintains the convenience that made plastic bags so widespread. After months spent researching new materials and concepts, We found inspiration on a trip to Taiwan, where he discovered a novel bag design that became a stable, three-dimensional mesh from a single sheet of material. There, they were using plastic — but we realized we could recreate the design with sustainable, renewable bamboo fiber.
A few prototypes later, we had the Biodegradable Bamboo Bag, designed to fill the gaps in the New York bag ban. Available exclusively to our community while we seek out a launch partner, it’s the first of many projects to come from under the Plastic Paper umbrella.
Creative Direction: PLACEHOLDER
Photographer: Henry Hargreaves
Photographer: Naoko Maeda
Copywriter: Cole Kennedy
Interactive Designer: Twomuch Studio
3DCG Designer: Atsuki Hirose