AWAY: POWER TRIP

AWAY: POWER TRIP

Our first out-of-home campaign for Away centered on one central feature: charging. Placeholder chose a series of different types of travelers and envisioned a situation in which they might charge their phone. We opted for a rich, bright color palette and eye-catching props to draw attention.

WHAT WE DID
creative direction
art direction

CREDIT
photpgraper: Vanessa Granda

...MORE INFO

AWAY: POWER TRIP